NEW LABEL, THE STORY…
New Label stands for new clothing for the next generation. Inclusive clothing for him, her and every defining in between. We are an initiative by a mother, daughter and niece who think that clothing should be exchangeable and sustainable.
Our designs are inspired by vintage graphics and fits. We used old school prints as an inspiration and transformed them into contemporary prints with a vintage touch. With the loose fit we create the opportunity to match and share the clothing with your loved ones. Our sustainable vision on the fashion industry.
New Label, for him & her, so get ready to match & share!